Analisis Perubahan Desain Logo Gojek Tahun 2019

  • Shierly Everlin
  • Yana Erlyana Universitas Bunda Mulia
Keywords: logo, identitas, re-branding

Abstract

Pembentukan identitas dalam bentuk logo sebagai salah satu alat komunikasi yang digunakan dalam menyampaikan visi dan misi perusahaan ke depan. Analisis perubahan logo perusahaan Gojek ini diharapkan bisa menambah wawasan mengenai pentingnya sebuah desain logo untuk menggambarkan citra perusahaan dan juga menarik perhatian masyarakat. Perubahan logo yang dilakukan oleh perusahaan Gojek ini didasari adanya pengembangan pelayanan yang ditawarkan sehingga harus disertai dengan perubahan desain logo baru. Desain logo yang baik dapat mewakili perusahaan dan juga mudah diingat oleh publik. Penelitian ini menggunakan desain penelitian studi kasus, dimana penelitian ini bersifat eksplanatoris dimana data diinterpretasikan oleh peneliti dan diolah melalui pengamatan, pencatatan, sesuai dengan kategori yang dipakai berdasarkan metode analisis dengan menggunakan dasar teori segitiga makna Peirce. Perubahan desain logo yang dilakukan karena adanya perubahan pada pelayanan dan jasa yang ditawarkan oleh Gojek kepada penggunanya. Gojek mulai memperluas layanan sehingga perlu mengubah logo agar sesuai dengan citra perusahaannya yang baru. Dari hasil analisis, tampilan desain logo Gojek yang baru bersifat universal, longlasting, memorable, fleksibel, unik, dan sederhana.

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Published
2020-03-09
How to Cite
Everlin, S., & Erlyana, Y. (2020). Analisis Perubahan Desain Logo Gojek Tahun 2019. DESKOMVIS: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa Dan Media, 1(1), 72-88. https://doi.org/10.38010/dkv.v1i1.11